After working with the Adobe Sales Enablement team for over three years, they entrusted us with a new project to highlight the importance of cross-functional collaboration in their sales cycle. Their sales teams weren’t fully engaging with the wider business to bolster their 2025 sales plans, and they asked us for help.
‘Think Feel Do’ in action
Using the Think Feel Do framework, we worked with them to gain a deeper understanding of their audience’s current level of understanding, and where they wanted to get them to – why weren’t they engaging with the wider business? Once we understood this, it was important to create “I get it” moments for the audience, for them to feel driven to action. Ultimately, we wanted them to ‘do’. All of this informed the narrative approach we took – we needed to show off the impact of those who had successfully engaged with the wider business.
This in turn, informed the creative approach we took – interviewing people from across the sales team, and then utilising beautiful 3D animation to bring their success stories to life. We pushed the boat out and created abstract islands full of analogies – taking the complexity out of the picture.
Not only was it powerful for the sales team to see their stories visualised in that way, but the fact that it was taken further by being shown at events across Europe, serialised and used internally, shows the impact it had. We’re now in talks with other areas of the team to bring other key themes of the 2025 sales cycle to life.
An amazing example of how agency-client collaboration and trust can lead to such effective, and memorable content. We can’t wait to work with the Adobe team on future projects! Want even deeper insight into how we used the Think, Feel, Do process in this project? Check out this post.
