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Read insights from the team at All Things Equal
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3 top tips for sales enablement/success teams who want to use video
It’s all moving so fast! With technology evolving at unprecedented rates and a new advancement in AI seemingly happening every other day, it’s tough for sales teams to stay on top of the latest trends, offerings and products in their own organisations, let alone the wider market. Sales enablement and sales excellence teams do their…
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Extend ROI way beyond the end of your event with attention grabbing wrap content
Continue the conversation past the final applause Events are costly, not just from a financial POV but from resource, time and stress! Let’s be honest though, when done well, there’s nothing quite like it – everyone together, senior leaders sharing their vision with the business, employees sharing their wonderful work, the energy, the excitment… Then…
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Deepening your ‘Think, Feel, Do’ framework to drive audiences to action
Taking audience understanding to a new level Creating content that drives audiences to action comes from a deep understanding of that audience. Over the past few months we’ve looked at the 5Ws – WHAT, WHY, WHO, WHERE & WHEN and we’ve introduced Think, Feel, Do. Now, let’s go deeper. To ensure we’re producing targeted content…
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Show don’t tell. Boosting start up engagement with stunning sizzle videos
Capture attention, create ‘I get it’ moments You’ve done it. You’ve created THE app of the century. It’s going to revolutionise the way we do everything. But to really get into the detail of what it does, you need to share a text heavy presentation… speaking of presentation, does it have an attention grabbing opener?…
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Why stakeholder alignment is vital in the animation production process
We know what’s going on… right? We’ve all been there… we get right to the end of a project, we’re about to pop the virtual champagne when suddenly we get an email – it’s the head of marketing. They’ve seen the animation and they’ve got a few comments… Why didn’t we involve them in the…
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Involving your online audience to boost engagement and landing key messaging
Bring your virtual audience into the room Hybrid events (when an event has a physical and online presence) continue to be a popular communication tool for multinationals who want to share their message from a central location – whether an internal, employee audience, or an external, customer/client audience. During COVID, we were all subject to…
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Understand your audience and & inspire them to action with ‘Think, Feel, Do’
Don’t let your content get lost in a sea of sameness When it comes to landing your message and motivating an audience to action, understanding their current mindset is a vital step in producing informed content that cuts through. Last month we refined our audience with the 5W’s. Let’s take it a step further… Poorly…
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6 top tips for capturing campaign activation content
Extend ROI way past curtain closeCampaign activations are high energy, high investment moments. They are designed to delight audiences and inspire action. You only get one chance to capture that energy! Once the crowd has gone and the activation wraps up, the opportunity to create impactful content disappears quickly. The best results come when filming…
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Great explainer animations rely on great insight. Here’s how to get it!
Only as good as the information you start with When commissioning explainer content, the output will only be as good as the information that you give to the production team. Too little information or ambiguity and your audience will be left in the dark, more confused than when they originally watched the video! To clarify,…
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Think, Feel, Do in action – understanding an audience with Adobe
Busy teams, important messaging Adobe’s EMEA Sales Enablement team are constantly on the go. Whether it’s live events, webinars, videos, cascade packs or decks, they’re constantly communicating with sales teams across Europe. In a fast paced environment of constant change, communicating with effectively with a sales team who are non stop is a challenge. The…
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Think, Feel, Do generating change for the Sales Enablement team
After working with the Adobe Sales Enablement team for over three years, they entrusted us with a new project to highlight the importance of cross-functional collaboration in their sales cycle. Their sales teams weren’t fully engaging with the wider business to bolster their 2025 sales plans, and they asked us for help. ‘Think Feel Do’…
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Refine your audience to drive action with this simple exercise
Messages don’t land when audience’s aren’t understood When considering audience, it’s easy to get over excited – this content is for everyone in the region/organisation/on planet earth! The enthusiasm is great, but there’s a real risk of producing generic content that gets lost in a sea of sameness. We’ve all seen or even produced content that didn’t quite land. Maybe the visual storytelling…