Extend ROI way past curtain close
Campaign activations are high energy, high investment moments. They are designed to delight audiences and inspire action. You only get one chance to capture that energy! Once the crowd has gone and the activation wraps up, the opportunity to create impactful content disappears quickly. The best results come when filming is seamless, which is why a little preparation with your production team makes all the difference. Put the right things in place before the day and you will walk away with a sizzle reel or highlights film that extends the reach of your campaign, proves return on investment and keeps the buzz alive long after the event.
Here are some top tips on what we need from you to make the most of the day:
1. Passes and access confirmed in advance
Making sure the crew can move freely avoids wasted time and missed opportunities. Passes and parking organised ahead of time mean we can capture content before the event even begins, setting the scene and adding valuable context to the final film.
2. Questions for contributors signed off
Agreeing questions in advance ensures the right messages land while giving contributors time to prepare. This helps answers feel considered and confident, and means those on camera can really shine!
3. Permissions for filming secured
From venue sign off to participant consent, clear permissions avoid delays and ensure all footage can be used with confidence. This step keeps things smooth and stress free.
4. A dedicated area for interviews and kit storage
Having a space set aside for interviews allows us to capture high quality sound and visuals. Away from distractions, it also helps contributors feel more comfortable on camera. A dedicated kit area keeps our bags and equipment tucked away and out of sight.
5. Key people available at agreed times
If leaders, customers or stakeholders are central to your story, having their interviews scheduled and a clear brief shared ahead of time avoids last minute stress and ensures their voices are captured. While we can always pick up content on the fly, securing these moments means your film has the credibility and impact it deserves.
6. Someone on site to help with logistics
A nominated point of contact who can help locate people, arrange access and answer quick questions is invaluable in keeping filming efficient and stress free. It makes all the difference when time is tight!
It doesn’t stop there!
Put these steps in place and you will set the stage for a seamless shoot that captures the very best of your activation. The result is a sizzle reel or highlights film that not only showcases the energy of the day but also extends its life, keeping the story alive and the excitement flowing long after the event. Events move fast, but with the right planning we can capture every high point, every voice and every detail. Ready to make your next activation unforgettable? Let’s talk about how we can bring it to life!
