Capture attention, create ‘I get it’ moments
You’ve done it. You’ve created THE app of the century. It’s going to revolutionise the way we do everything. But to really get into the detail of what it does, you need to share a text heavy presentation… speaking of presentation, does it have an attention grabbing opener?
Even the best salesperson can lose an investor if they don’t get those first few minutes just right.
Sure, you can practise in front of the mirror or even dye your hair a whacky colour to get attention however, there’s a far simpler way to explain the ‘how, what and why’ and create ‘I get it’ moments for your audience.
3 reasons to invest in a sizzle video
Immediately explain exactly what you’re about
Save time and wow your audience by showing, not telling. Whether it features in a pitch, on your socials or it’s the first thing people see on your website, a sizzle video is the perfect tool for explaining to your audience why you exist, what you’re about, who you’re for and why they should be interacting with you.
Make the most out of audience interaction
Every second you can get in front of your audience is precious. If you’ve spent marketing budget drawing their eyes to your website or social post, don’t disappoint them when they get there. Seize their attention, drive them to action and generate sales.
Make the right first impression
We get it, when you’re a start up every penny counts and working out where to allocate precious cash is tough. Creative – especially video – can seem like a heavy cost, however potential investors and fledgling customers want to see quality. Anything you put out is a reflection on your brand. That includes the cringy AI generated video you’ve got on your website. Do your product justice.
It doesn’t stop there!
As mentioned, video production costs can seem prohibitive and that’s exactly what Earthmark said to us before we created their product sizzle. We came up with a monthly payment plan which gained them immediate access to a powerful sales tool – they’ve gone on to use this across all of their sales collateral, their home page and their socials, a great example of sweating an asset!
Get in touch to discuss how we can make this work for you.
