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Read insights from the team at All Things Equal
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Think, Feel, Do generating change for the Sales Enablement team
After working with the Adobe Sales Enablement team for over three years, they entrusted us with a new project to highlight the importance of cross-functional collaboration in their sales cycle. Their sales teams weren’t fully engaging with the wider business to bolster their 2025 sales plans, and they asked us for help. ‘Think Feel Do’…
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Refine your audience to drive action with this simple exercise
Messages don’t land when audience’s aren’t understood When considering audience, it’s easy to get over excited – this content is for everyone in the region/organisation/on planet earth! The enthusiasm is great, but there’s a real risk of producing generic content that gets lost in a sea of sameness. We’ve all seen or even produced content that didn’t quite land. Maybe the visual storytelling…
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Drive audience action through human connection when creating content for your next event
When creating content for events, you get one shot connect What was the last event you went to, whether internal or external, that used video in a way you really remembered? That really captured your attention, gave you goosebumps? I really hope the answer is more positive than I think it may be… Let’s be…